Media investment planning
Turn brand budget into measurable growth.
Budget Planning is the forecasting tool The Freethinking Group uses with its brands. Work out the market share a media budget can win, or set the growth you're after and see what it takes to get there.
What Budget Planning does
Model the return on a budget
Enter the client budget and see the increase in market share and market value it can deliver.
Work back from a target
Set the growth the brand is aiming for and get the budget required to reach it.
Keep every scenario
Calculations are saved against the brand, so the whole team plans from the same numbers.